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Biden campaign launches ad hitting GOP support for national abortion ban 

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August 25, 2023
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Biden campaign launches ad hitting GOP support for national abortion ban 
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President Biden’s reelection campaign on Friday launched an ad to bash Republican presidential candidates over their support for a national abortion ban, targeting women in battleground states.

The one-minute ad, entitled “These Guys,” will run for two weeks digitally through YouTube and Connected TV. The campaign’s first post-debate ad, it is part of a 16-week, $25 million advertising campaign. It will run in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.

“Reproductive health care decisions are among the most personal a woman will ever make. They are choices that should be made between you and your doctor. And, the last people who should be involved are these guys,” the ad reads.

It includes a clip from former President Trump bragging about being behind the end of Roe v. Wade, highlighted that Florida Gov. Ron DeSantis (R) signed a six-week abortion ban in his state, and included a clip from Sen. Tim Scott (R-S.C.) saying he would sign the most conservative pro-life legislation if he were president.


The Hill Elections 2024 coverage

It also had a line from Trump saying there has to be some form of punishment for women who receive abortions.

The ad touts that Biden and Vice President Harris are determined to restore Roe v. Wade and wouldn’t allow a national abortion ban to be signed into law. 

“As long as they are in office, decisions about your body will be made by you, not by them,” the ad reads, showing Trump at the end.

“On Wednesday, MAGA Republicans came to the debate stage and boasted about their support to strip women of the right to make their own health care decisions,” campaign manager Julie Chavez Rodriguez said in a statement on Friday. “President Biden and Vice President Harris stand with the overwhelming majority of Americans against these bans, and for codifying Roe into law.

She added that there will be more ads highlighting Biden’s support for women, aiming to hold Republicans accountable for their positions throughout the 2024 cycle.

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